👋 Welcome to RTO Prospector
Your complete system for finding, auditing, and converting Australian RTOs into paying clients.
Import RTOs
Export CSV from training.gov.au → Import/Export tab
Audit Sites
Use the 46-point audit to score their website gaps
Send Outreach
Email templates with PDF audit report attached
Track & Close
Move leads through Pipeline until they sign
| Lead | Status | Last Action | Date |
|---|---|---|---|
| No activity yet — add your first lead! 🚀 | |||
📋 How to Use the Lead Database
- Add leads manually with "+ New Lead" or bulk import from Import/Export tab
- Click any lead row to see full details, update status, and add notes
- Filter & search by status, state, or priority to find leads needing action
- Set follow-up dates to never miss a touchpoint
| Name ↕ | Code | State | Contact | Status | Pri | Value | Follow-Up | Actions |
|---|
🔄 Pipeline Overview
Visual sales funnel: New → Contacted → Responded → Meeting → Proposal → Won. Click any card to update its status. Each column shows total monthly value.
🔍 How the Site Audit Works
Check the boxes for what the RTO's website HAS (not what's missing). The score shows how complete their site is — a low score means they badly need your services. This is your most powerful sales weapon.
- Below 30%: 🔴 Major opportunity — pitch full website rebuild + compliance fix
- 30-60%: 🟡 Moderate gaps — pitch specific improvements + SEO
- Above 60%: 🟢 Decent site — pitch growth services, SEO, and digital marketing
- Download as PDF to attach to outreach emails — shows instant expertise
- Based on ASQA 2025 Standards including Clause 4.1 marketing compliance requirements
Check what they HAVE — lower = bigger opportunity
missing items = services you can sell
✉️ How to Use Templates
- Day 1: Free audit hook — offer value, no selling
- Day 3: Follow up with a specific audit finding
- Day 7: Share a case study with social proof
- Day 14: Final soft close
- Replace {variables} with the lead's real info
- Attach the PDF audit report from Site Audit tab
📥 How to Import RTO Data
- Go to training.gov.au/Search
- Search by state, registration status, or scope
- Click red "Export" to download CSV
- Drag into import zone — columns auto-map
- Back up every Friday
📥 Import
Drop CSV here or click
Supports training.gov.au exports & our sample template
| Column | Required | Example |
|---|---|---|
| Organisation Name | ✅ Yes | Pacific Training Group |
| RTO Code | Recommended | 91405 |
| State | Recommended | NSW |
| City | Optional | Sydney |
| Recommended | info@ptg.edu.au | |
| Phone | Optional | 02 9283 4833 |
| Website | Recommended | https://ptg.edu.au |
| Contact Name | Optional | Sarah Chen |
| Role | Optional | Marketing Manager |
| Courses | Optional | Aged Care; Construction |
📋 Bulk Paste
One per line: Name, Code, State, Email, Phone, Website
📤 Export
💾 Backup & Restore
Back up weekly to protect your data.